The Case

Selling a home can be challenging for anyone–even if that seller is both the developer and owner! Tristan embarked on selling what would be his 5th custom personal home in the Nashville area and had a number of expectations to meet. First off, he had to balance the schedule of selling this home while completing a new custom home build. With a wife and two young children at home, the pre-listing efforts needed to be spot on to reduce total time on market and limit showings while still maximizing return.

The Solutions

The home was pre-inspected and all repairs were completed and documented. Meanwhile, the home was enhanced with updated landscaping and interior painting and cleanup–despite only being 3 years old, all homes look their best with an eye to finishing details.

Working closely with our interior design partners and staging team we added additional furnishings, floral and greenery arrangements, and finishing details–right down to the background music and scents–for the ultimate buyer experience when viewing the property.

Working with our internal, Compass-powered marketing team, we tailored a sophisticated and highly-targeted marketing campaign with a nation-wide distribution network. This included a custom narrative, videos, targeted emails, customized social and digital content across multiple platforms, print ads, a digital ad campaign, social media campaigns, and a property-specific website.

To highlight the remote, pre-listing viewing experience for buyers, Tristan worked with his trusted stable of photographers and videographers to conceptualize and create a listing presentation unlike any other. Telling the unique story of the home through the lens of those who had lived in and enjoyed the home showcased a unique viewpoint that spoke directly to buyer’s hopes and dreams. We were told, this video was what ultimately sealed the deal for the buyer of home.

The Results

Due to the narrative, story-based marketing campaign, multiple offers were received prior to the home even being available for showings. Due to the advanced pre-listing preparation, all contingencies were waived within 3 days of contract, and the home transacted for cash, with a 2-week closing timeline, at 4% over listing price. Sellers also achieved a 6-month occupancy after closing to allow for the completion of a new home prior to moving.